Underground Strength Con
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Become A Sponsor

Underground Strength Con brings together the strength community for a 2-day coaching & learning event at Varsity House Gym HQ on Friday, April 2nd & Saturday, April 3rd, 2027. This year sponsors are already lining up — and the lineup will be incredible. If your brand serves coaches, gym owners and lifters, you don't want to watch this one from the sidelines.

Spots are limited — claim yours before they're gone.

Varsity House Gym HQ, 337 Blaisdell Road, Orangeburg, NY 10962
Claim Your Spot

Why Sponsor

A Room Full Of Buyers

Coaches, gym owners and serious lifters who invest in their training, their facilities and their businesses.

Hands-On Brand Presence

Your equipment and products get used, tested and talked about across two days of live training.

Content That Lasts

Photo and video from the event circulate long after the weekend ends, with your brand in the frame.

Direct Access

No gatekeeping. Talk to the people making purchasing decisions for their gyms and teams.

The Speaker Lineup

Your brand stands next to the people this audience actually listens to — eight speakers across two days, headlined by a keynote from Bert Sorin of Sorinex.

  • Zach Even-Esh

    The Original OG Of The Jersey Garage Gym Movement

  • Joe Riggio

    Founder Co-Owner Varsity House | Business Of Strength

  • Dan Goodman

    CEO Co-Owner Varsity House | Business Of Strength

  • Scott Leech

    Head S&C Coach U.Rhode Island | Founder “Contact Prep”

  • Nate Stout

    Head S&C Coach Underground Strength Gym

  • Ryan Lee

    Mega Scaler, Email Guru, And The Very First Online Gym Guy

  • Adam Menner

    COO Co-Owner VHPT | Business Of Strength

  • Keynote

    Bert Sorin

    Owner-CEO Sorinex Strength Equipment

Last Year's Sponsors

Sorinex, Spartan, Ivanko, Westside Barbell, Dynamic Fitness & Strength and more stood with us in 2026. The 2027 floor is filling fast — don't let your brand be the one everyone asks, "where were they?"

Last year's sponsors — TurnKey Coach, Sorinex, Spartan, Ignite Entrepreneurs, Barbell Logic, Simmons Media, Ivanko Barbell Company, Naamly, New York Prime Beef, InTek Strength, Dynamic Fitness & Strength, Undisputed Juice, AnCore, Westside Barbell, PLAE and Macefit.com

2027 sponsorships are going quick — lock your spot today.

Let's Talk

Tell us about your brand and how you'd like to be involved. We'll come back to you with the sponsorship options that fit.

Iron Roots — vintage strength collage featuring Dr. Ken's Iron Island plates, York Barbell history and old school supplements